YouTube to Offer Subscription Plan

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The Financial Times is reporting that YouTube, the world’s largest video website, will begin to allow video makers to charge a monthly subscription for content. Reportedly, users will pay $1.99 to subscribe to each channel.  YouTube has not officially announced the plans but word could come as early as this week.

YouTube told the Financial Times, “We have nothing to announce at this time, but we’re looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy and provide our partners with another vehicle to generate revenue from their content, beyond the rental and ad-supported models we offer.”

In charging for content, YouTube joins Netflix, Hulu, Amazon and other successfully streaming content providers in what has no doubt opened the eyes of more traditional media.  In a sign of the times, DreamWorks Animation has acquired Awesomeness TV a YouTube channel with a teen focus that could bring in as much as $117m in revenue.

 

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