As conservatives gathered and many stars of the movement gave rousing speeches at the Faith and Freedom Coalition this weekend in Washington, DC, RNC Chairman Reince Priebus announced that he’d like to move the party’s convention earlier, possibly to the month of June. He indicated that he felt the move would improve the party’s chances at winning general elections.

“And yes, it’s going to shrink the duration of the primaries. It’s not an establishment takeover. We’re trying to do what’s right,” he told conservatives at the Faith and Freedom Coalition conference in Washington, with cheers and “amen” resounding in the crowd. “Listen, I’d rather win together than lose together.”

Priebus emphasized a strong ground game, building grassroots networks and better branding. He felt the GOP should be defined as the “party of equality, freedom, opportunity” because “it’s our party that has a rich history, but you wouldn’t know it, because we don’t say it.”

The RNC Chairman mentioned this strategy earlier this year in mid-March.

“I’m calling for a convention in June or July,” Priebus said on CBS News’s “Face The Nation. “We are going to set up a commission that’s going to make that decision. I’m going to be a part of that, I’m going to chair that commission  But no more August conventions.”

Using money slated for Mitt Romney once he secured the nomination could have made him less vulnerable to Democratic attacks, according to Priebus. He also suggested other changes, including reducing the number of debates.