A&E’s new Boston-based reality show “Southie Rules” has taken the city’s rivalry with New York to a new level with an ad campaign aimed at the city’s notoriously nanny-like mayor and it’s uber-sensitive citizens. The ads, so far displayed only on NYC’s outdated phone booths, don’t pull any punches.
In an obvious shot at Mayor Michael Bloomberg’s city-wide ban on large sodas, ostensibly aimed at curbing the city’s obesity problem, the ad campaign taunts Bloomberg himself.
One ad takes direct aim at NY sports fans.
And another, displayed just outside the famed Madison Square Garden, hits those sports fans where it really hurts.
A fourth ad makes fun of the city’s love of Broadway musicals, especially the mega-hit Wicked.
The campaign may not gain the producers many New York viewers, but as much as New Yorkers like to whine, the word-of-mouth will be worth it’s weight in gold.