Monthly archives: March 2013

21-Year Old Matlock Episode Pre-Empts Primetime Lineup

If television networks needed proof that their current methods are not working, they got it. NBC affiliate WKYC-TV in Cleveland bumped network shows The Office, new show 1600 Penn, and long-lived crime procedural Law & Order: SVU for a 1992 two-hour Matlock made-for-tv movie.  And while the response wasn’t exactly what station manager Brooke Spectorsky expected, Matlock’s performance equaled The Office’s normal numbers and actually out-performed 1600 Penn. “Ratings were not the reason we did it,” she said. “The […]