Often times, the word “obsession” is a pejorative the lazy, the weak use to describe dedication. Be obsessed. It’s a great thing.

Though Nike released this video for athletes, it can easily be applied for the entrepreneur, the single parent, the marathon runner, the college student, the blogger. Every single day we are faced with choices — conflicts usually between two hard choices and the easy way out.

Which hard choice are you willing to make is the question our ViralRead editorial team makes each day. We hope this video carries the same inspiration for you that it carried for many of us here.

This is not an advertisement, though, Nike, we’re willing to take your money!

ViralRead gets it, do you?

Favorite lines:

“Remember what we are fighting for. Never forget that momentum is a cruel mistress. She can turn on a dime at the smallest mistake. She is ever-searching for the weak place in your armor, that one tiny thing that you forgot to prepare for.”

“Luck is the last dying wish of those who want to believe that winning can happen by accident.”

h/t Jordan Bosstick, CEO of Volkalize