Kmart‘s latest commercial, “Ship My Pants” has gone viral. USA Today says, “The jury is out” on whether its popularity is due to its inappropriate nature or its hilarity. Either way, with over 15 million views, it is obvious that Kmart’s tongue-in-cheek wordplay is a hit.
Since the release of the commercial, the hashtag #shipmypants has now become a popular wordplay unrelated to the Kmart ad.
I just might ship my pants
— Tan ☀ Gurlz (@TanGurlz) April 26, 2013
If it actually gets above 50 today.. I just might #shipmypants
— Jason Goetz (@goetzome) April 26, 2013
Other brands are getting on the #shipmypants bandwagon as well:
Dear @kmart, just in case.Love, Charmin. #ShipMyPants twitter.com/Charmin/status…
— Charmin(@Charmin) April 23, 2013
So, the question that remains is, what makes you ship your pants?