New Kmart Ad Just Might Make You Ship Your Pants

Kmart‘s latest commercial, “Ship My Pants” has gone viral. USA Today says, “The jury is out” on whether its popularity is due to its inappropriate nature or its hilarity. Either way, with over 15 million views, it is obvious that Kmart’s tongue-in-cheek wordplay is a hit.

Since the release of the commercial, the hashtag #shipmypants has now become a popular wordplay unrelated to the Kmart ad.

Other brands are getting on the #shipmypants bandwagon as well:

So, the question that remains is, what makes you ship your pants?

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