Double D Down Under: Bra Sizes in Australia Boom

Is there something in the water in Australia or are we seeing evolution in the process? Bra sizes are up in the land down under and everyone is wondering just exactly what is happening — what are the… er… perks — and if this is a just a once in a generation happenstance or a trend that’s here to stay.

The bra market is expanding, literally. Up to 40 per cent of Australian women now buy bras with a cup size of DD or higher, new figures from lingerie suppliers show.

In the 1950s, the most common bra-cup size was a B - three sizes less than a DD.  -

Many doctors and experts have attributed the enlarging breasts sizes to the use of more and more contraceptives and artificial hormones

Sydney cardiologist Ross Walker said artificial oestrogens found in foods, plastics and cosmetics had also contributed to the growth spurt. Oestrogen in contraceptive pills also spurred the growth of breast tissue, Family Planning NSW research director Edith Weisberg said. “I think the higher-dose pills could, because the oestrogen causes development of the breast tissue,” she said.

Some may think that this is a good side effect, but it also has health risks. More women need to get breast reductions now than before.

“There’s definitely been an increase,” said Dr Goyen, who runs Sydney surgery the Alia Clinic. “I was doing about 10 to 15 female breast reductions a year, now I’m doing 20 to 30.

Another effect is that women with larger breasts sizes do not exercise or play as many sports as those with smaller breasts.

“One thing I find in my body-image research is that girls and women with large breasts tend to avoid sport and physical activity because it becomes a bit bothersome,” she said. “They stopped exercising when they developed large breasts, whereas we want big women to do the complete opposite and be as physically active as they can.”


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