Former Electronics Giant Now Grows Strawberries

You think BlackBerry has it tough?  SHARP, the one-time giant in the home electronics business, has resorted to selling strawberries after losing $5.5 billion last year:

Sharp is building an indoors facility in Dubai where it can cultivate strawberries from Japanese seeds, utilizing a high-tech set-up to regulate light, temperature, and air quality. The factories will be unmanned, with Sharp controlling the operation remotely from Japan… “If we can generate results in cultivating strawberries, a plant that is difficult to grow, we can apply the technology to other farm products,” says a company official.

Though these are hard times for SHARP, there is something poetically appropriate in a company that made its bones making TVs and VCRs applying remote-control technology to agriculture.


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