In response to the Supreme Court’s hearings on Proposition 8 this week, the Human Rights Campaign launched an online Facebook movement, in which people changed their profile pictures to a giant pink equal sign:

Of course, lots of other people and companies created their own versions of the equality sign:

From HBO’s True Blood:

This one is self-explanatory:

Something Grumpy Cat agrees on? Or maybe she was just looking at the above bacon sign.

Martha Stewart had some insider-caking:

Pretty obvious. Unless you’re drunk:

From men’s apparel brand Bonobos:

Pro-DOMA forces also made some of their own versions of the sign:

Question is, has the campaign had a tangible effect?