Tags archives: marketing

Abercrombie and Fitch CEO Only Wants 'Thin and Beautiful' People in His Stores

It’s no secret that Abercrombie and Fitch stores only carry smaller sizes than most stores - for example, they only stock women’s pants up to size 10. But A&F’s CEO has recently stated that this is because overweight females are simply uncool. “In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. […]

Printing Technique Allows Anti-Abuse Ad to be Seen Differently By Children

The Anar Foundation, a nonprofit organization dedicated to the protection of youth, has created a new poster using a printing technique called lenticular printing. This process makes it possible to for an image to change or move when viewed from a different angle. In other words, the lenticular advertisement allows the advertiser to show multiple images in one image. In this case, adults viewing the advertisement from a certain height […]