Desperate to find the next hot spot for social media, marketing research is in a full court press, sampling and surveying their prime consumer market. The 18-25 year old demographic is the highest targeted market focus group, and Craig Ferguson tells us why:

With the cacophony of youth dictating which sites Mad Men put their advertising budgets into, those of us who just mastered Facebook are condemned to a vicious cycle of ever changing social media networks we have to learn. It’s like the reverse of musical chairs, but with all the elbow blocking and nose crunching you’ve come to expect of a game dictated by the fickle nature of children.