Abercrombie and Fitch CEO Only Wants ‘Thin and Beautiful’ People in His Stores

It’s no secret that Abercrombie and Fitch stores only carry smaller sizes than most stores - for example, they only stock women’s pants up to size 10. But A&F’s CEO has recently stated that this is because overweight females are simply uncool.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong.”

As is always the case, the Internet has not reacted kindly.

Elite Daily says,

One might wonder why Mike Jeffries only wants to be in the company of good-looking people. That curiosity will end after seeing what this freak looks like.

After seeing a picture of Mike Jeffries, it can only be concluded that he was never around good-looking people as a kid and is now making up for the glamorous youth he wishes he had.

Check out some other online reactions:

Screen Shot 2013-05-09 at 8.27.42 AM

He claims that this is all in the name of marketing, but this will surely end up being a PR nightmare.

this will not end well


  1. May 9, 2013  3:00 pm by Finrod Reply

    American Apparel is just as bad with the size snobbery.

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