It’s no secret that Abercrombie and Fitch stores only carry smaller sizes than most stores - for example, they only stock women’s pants up to size 10. But A&F’s CEO has recently stated that this is because overweight females are simply uncool.

“In every school there are the cool and popular kids, and then there are the not-so-cool kids,” he told the site. “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong.”

As is always the case, the Internet has not reacted kindly.

Elite Daily says,

One might wonder why Mike Jeffries only wants to be in the company of good-looking people. That curiosity will end after seeing what this freak looks like.

After seeing a picture of Mike Jeffries, it can only be concluded that he was never around good-looking people as a kid and is now making up for the glamorous youth he wishes he had.

Check out some other online reactions:

I’m proud to say I’ve never owned a single item of Abercrombie & Fitch clothing. CEO Mike Jeffries is a mega-douche: elitedaily.com/news/world/abe…

— Andy Swift (@AndySwift) May 7, 2013

Mike Jeffries, CEO of Abercrombie and Fitch, who looks like this, discriminates based on looks. That takes balls. twitter.com/Mr_e143/status…

— Mr_e143 (@Mr_e143) May 9, 2013

If “clothes make the man”, Abercrombie And Fitch makes you shallow, cruel, judgmental AND despicable: independent.co.uk/news/uk/home-n… #fascionism

— R Paul Wilson (@rpaulwilson) May 9, 2013

He claims that this is all in the name of marketing, but this will surely end up being a PR nightmare.