Republicans — the Party of Yes?

The National Senatorial Republican Committee released a web ad today entitled, “Yes.”

The video features positive upbeat elements, Senator Kelly Ayotte (R-N.H.), a rising female star in the party, Senator Marco Rubio (R-Fl.) who speaks spanish during the ad, and a plethora of social media channels.

For several years detractors, including some heavy-hitting donors, have told GOP operatives that they cannot be “the party of no.” It’s become a cliche that has haunted fundraising, recruitment, and even Speaker John Boehner’s leadership. This ad looks to take control of the midterm elections which are already shaping up for Republican gains inside the Senate and potentially the House of Representatives as well.

I give you, Snow Patrol.

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