Apparently, being a great coach and taking your team further than they’ve ever gone is just not cutting it these days. For that matter, neither is being the best coach in the NBA. Nobody is safe it would appear. If you need proof, ask the former Memphis Grizzlies’ head coach, now unemployed, Lionel Hollins.

The Grizzlies decided not to renew Hollins’ contract, despite the fact that under his leadership the team has performed better year after year. The move is perceived to be made based on differences between Hollins and the new Grizzlies management. On his recent success, Grizzly Bear Blues reports:

In three stints as the Grizzlies head coach (99-00, 04-05, 09-13) Hollins finished with a record of 214-201. This past season Hollins coached the Grizzlies to their most successful season in franchise history going 56-26 in the regular season and making the Western Conference finals for the first time ever. He also coached the team to their first playoff victory and first series win.

In case you’re keeping track, Hollins is the latest in a long list of coaches looking for a new job for the 2013-2014 season:

Larry Drew (Atlanta Hawks) - Contract not renewed
P. J. Carlesimo (Brooklyn Nets, interim) -  Contract not renewed
Mike Dunlap (Charlotte Bobcats) - Fired
Byron Scott (Cleveland Cavaliers) - Fired
George Karl (Denver Nuggets) - Fired
Lawrence Frank (Detroit Pistons) - Fired
Vinny Del Negro (Los Angeles Clippers) - Contract not renewed
Lionel Hollins (Memphis Grizzlies) - Contract not renewed
Jim Boylan (Milwaukee Bucks, interim) - Contract not renewed
Lindsey Hunter (Phoenix Suns, interim) - Contract not renewed
Keith Smart (Sacramento Kings) - Contract not renewed